CBX Executive Team

The CBX Management Team is comprised of industry experts and some of the most sought after talent in the retail industry with experience from some of the world’s fastest-growing technology companies and global brands.

  • Michael Hung
    Michael HungChief Executive Officer

    As CBX Software’s Chief Executive Officer, Michael Hung holds overall responsibility for the company’s strategy and key business initiatives. With more than 25 years of IT Industry experience, Michael has focused on developing software and solutions that streamline business processes for leading retail, manufacturing and financial services organizations. Prior to CBX, he consulted for a range of clients and industries with Lotus Consulting, now part of IBM. Michael holds a Bachelor’s degree in Electrical Engineering and Business Administration, from Carnegie Mellon University.

    • Tim Chiu
      Tim ChiuSenior Vice President, Client Management

      Tim Chiu has over 25 years of experience in supporting global sourcing automation and information technology that enables collaboration between global commerce communities. Tim has helped numerous leading retailers and brands improve global sourcing efficiency by implementing retail merchandising, global sourcing, vendor management, and vendor collaboration solutions that provide measurable benefits. With a varied background in IT and workflow process consulting, Tim is a frequent speaker on the topic of global sourcing for the retail industry.

      • Marcus Lam
        Marcus LamChief Technical Architect

        As CBX Software’s Chief Technical Architect, Marcus Lam is responsible for driving technology and architecture decisions across the Total Sourcing Management Platform to ensure that product direction is consistent with overall corporate strategy. Marcus is a seasoned product development leader with more than 25 years of professional experience in various IT roles. He has been with CBX Software since 1998, holding various software design and product development positions and has played a key role in the growth of the company into an industry leader.

        • Eric Linxwiler
          Eric LinxwilerVice President, Business Development, Americas

          Eric Linxwiler has over 30 years of experience in business development positions within enterprise software and cloud based service companies with a specialty in Supply Chain optimization and workflow management. Most recently, he has focused on supply chain communications between Tier one retailers, manufacturers, distributors and their trading partners. Prior to joining CBX Software, Eric managed the Sales and Marketing operations for Direct EDI, Inc. in San Diego, California, where he helped grow the company from an early stage start-up to a multi-million dollar organization that was acquired by SPS Commerce in 2011.

          • Peter Li
            Peter LiVice President, Industry Consulting

            Peter Li has over 30 years of IT, Business Industry Consulting and Process/Change Management experience. His major field of expertise is the Web / Cloud / Consulting Projects in Global Sourcing and the Supply Chain Management and has worked globally with many large multinational corporation (MNC) projects. Peter is holder of a Master degree of Science from the University of Salford , UK and a Bachelor of Mathematics degree from the University of Sheffield, UK. Peter won the “Hong Kong Awards for Industry in Supply Chain Design” from The Chinese General Chamber of Commerce. This award was presented to Peter by the then governor of Hong Kong, the Rt. Hon. Mr. Christopher Patten.

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